On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

On the hunt for fresh prey, the cat lies in wait. Even after years of domestication, cats are still small predators. This is due to their ancestry to the wild cat. At Wild Freedom, we have made it our mission to follow the natural instinct of the cat...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Premium kitten food at a glance: Balanced, complete wet food for growing cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas and colours Lactose and...

Wild Freedom Kitten Cold River - Salmon dry cat food at a glance: Balanced, complete dry food for growing cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Cold River - Salmon dry cat food at a glance: Balanced, complete dry food for growing cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Premium kitten food Saver Pack 12 x 200g at a glance: Balanced, complete wet food for growing cats cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas...

Wild Freedom Premium kitten food Saver Pack 12 x 200g at a glance: Balanced, complete wet food for growing cats cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas...

Wild Freedom Premium kitten food Saver Pack 12 x 200g at a glance: Balanced, complete wet food for growing cats cats 100% grain-free Top-quality protein sources 98% meat, wholesome offal and stock Gently prepared Free from artificial preservatives, aromas...

Wild Freedom Kitten Wide Country - Poultry food at a glance: Balanced, complete dry food for growing cats cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Wide Country - Poultry food at a glance: Balanced, complete dry food for growing cats cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Wide Country - Poultry food at a glance: Balanced, complete dry food for growing cats cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Wide Country - Poultry food at a glance: Balanced, complete dry food for growing cats cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Wild Hills - Duck dry cat food at a glance: Balanced, complete dry food for growing cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Kitten Wild Hills - Duck dry cat food at a glance: Balanced, complete dry food for growing cats Increased protein content and balanced calcium-phosphorus ratio to help support the correct development and growth Natural beta-glucans in brewer's...

Wild Freedom Senior premium wet cat food at a glance: Balanced complete wet food for adult cats 7 years and over 100% grain-free Top quality protein 98% meat, offal and stock Carefully prepared No artificial preservatives, attractants or colours Lactose...

Wild Freedom Senior premium wet cat food at a glance: Balanced complete wet food for adult cats 7 years and over 100% grain-free Top quality protein 98% meat, offal and stock Carefully prepared No artificial preservatives, attractants or colours Lactose...

Give your cat a wild playtime with this Wild Mouse Activity Board! This fun play board is designed to get your cat’s hunting instincts going and encourage lots of active play. The fluffy feathers and furry mouse with its squeaky microchip voice and...

This authentic-looking mouse is designed to stimulate your cat’s hunting instincts and encourage lots of fun play. The Wild Mouse Cat Toy makes a realistic squeak and has fiery red eyes, simulating real prey behaviour to give your cat an authentic hunting...

The Pet Brands Whimsical Collection Vinyl Turkey is the perfect distraction for your dog whilst everyone else is enjoy their dinner this Christmas. The squeaker inside the toy taps into a dog hunting instincts as well as being an instant reward . The...

The Winalot Meaty Chunks in Gravy Mega Pack contains a variety of irresistible flavours of complete, balanced wet food for adult dogs. Each dish is made using quality ingredients that provide essential nutrition. This includes meaty chunks and beneficial...

The Winalot Meaty Chunks in Gravy Mega Pack contains a variety of irresistible flavours of complete, balanced wet food for adult dogs. Each dish is made using quality ingredients that provide essential nutrition. This includes meaty chunks and beneficial...

Support your dog's health and happiness with this Winalot Meaty Chunks in Jelly Mega Pack, offering a range of delicious dishes rich in meaty chunks. Each recipe provides complete, balanced nutrition and combines meat with vegetables as sources of key...

Support your dog in its later years with this Winalot Senior 7+ Meaty Chunks in Gravy wet food, offering 100% complete, balanced nutrition. It contains meaty chunks combined with vegetables rich in vitamins and minerals. This can help to keep your dog...

Winalot Shapes Dog Biscuits are crunchy, chunky dog biscuits, which are a perfect snack or reward during training. This delicious variety of biscuits, in five different shapes, contain a range of nutrients that help support your dog's health. Each biscuit...

Winalot Shapes Dog Biscuits are crunchy, chunky dog biscuits, which are a perfect snack or reward during training. This delicious variety of biscuits, in five different shapes, contain a range of nutrients that help support your dog's health. Each biscuit...

Winalot Shapes Dog Biscuits are crunchy, chunky dog biscuits, which are a perfect snack or reward during training. This delicious variety of biscuits, in five different shapes, contain a range of nutrients that help support your dog's health. Each biscuit...

Specifically developed for small breed adult dogs, this Winalot Small Dog Meaty Chunks in Jelly contains bitesize pieces of tasty meat and nutritious vegetables. The natural ingredients form 100% complete, balanced recipes that are ideal for supporting...

Your pussy cat has found their absolute favourite spot in this window sill cat mat. It's made out of extremely soft beige plush. The underside is finished with anti-slip, textured nylon and the interior is made up of a 2 cm thick foam mat. The cover can...

Do you ever look at your dog and wonder 'why do they love long lap naps and cuddles, while resenting warm baths?' The Wisdom Panel™ Breed Discovery Dog DNA Test can answer these questions along with an extremely accurate breed mix profile. All to help...

Have you ever wondered about your cat's breed mix, ancestral origins or any underlying health conditions to ensure presonalised daily and long-term care? With Wisdom Panel™ Complete Cat DNA Test you can find out more about your cat's origins and health...