Concept for Life Beauty Adult complete dry food at a glance: Complete dry food: Tailored nutrition for adult cats 1 year and over Supports natural beauty and colour of the fur: Seaweed meal can aid the natural pigmentation Healthy skin and glossy coat: The vitamin B complex combined with copper and organically bound zinc as well as omega 3 and omega 6 fatty acids and biotin help to support healthy skin and fur Anti-Hairball: Plant fibres from psyllium, dried beet pulp and lignocellulose can help to minimise hairball formation and encourage a gentle, natural expulsion of swallowed hair Healthy urinary tract: The addition of DL-methionine helps to reduce the urinary pH and keep the urinary tract healthy Well accepted: Easy to digest protein combined with rice ensures this food is well accepted. Plant fibre and roughage from linseed, dried beet pulp and psyllium husks encourage a balanced gut flora and a healthy digestion Dental health: The Stay-Clean™ complex with soluble vitamin C reduces plaque and dental tartar formation Rice is an easily digested source of carbohydrate. Does not contain wheat, corn or soya The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Beauty dry cat food has been specifically formulated to provide a balanced diet for all-round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the state of its fur and skin. If it is missing vital nutrients and vitamins, or not getting the correct amount, your cat will develop dull fur. Concept for Life Beauty dry cat food is formulated to support healthy skin and shiny fur. This complete dry food is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal while supporting all-round, good health. Concept for Life – top-quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being and dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility and compatability The special FORMULA X actively supports life-long health and allows for maximum functionality Species and need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Concept for Life – top-quality tailored nutrition for your cat Have you heard about Concept for Life wet cat food? It includes a range of tailored nutrition in jelly and in gravy. Concept for Life Beauty wet food is the ideal addition to Concept for Life Beauty dry food. This tasty wet food is available in 12 x 85g, 24 x 85g and 48 x 85g pouches. Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet